I see myself as the connecting piece that brings the different parts of the product lifecycle together — bridging the gap between data, customers, and business decisions.
 

With 5 years of experience across web, marketing, and digital products, I’ve worked at the intersection of customer journeys, performance analytics, and growth. My experience spans web development, paid media, email automation, CRM, and marketing analytics, giving me a strong understanding of how customers discover, engage with, and adopt products.
 

I transform complex and often hidden data into clear insights that help teams and executives make informed decisions. Combining a business-first mindset with technical skills in SQL, Power BI, and analytics, I connect customer behavior with strategic opportunities to improve products, experiences, and outcomes.